About Us

The Vanilla Valley is based in Cardiff, South Wales and specialise in providing a complete range of cake decorating supplies and equipment for professionals and hobby bakers. Since setting up in 2008 as a specialist manufacturer of acrylic cupcake stands, we have expanded into one of the leading online retailers for all things cake and baking. We want to provide an online shop that brings all sugarcraft essentials such as cake drums and sugarpaste into one place and keep up with the latest trends and new cake decorating products to the market.

Our aim is to give the fun and exciting world of cake making a real choice with products that are popular and competitively priced. We have now spent many years setting up excellent industry links with all of the leading brands. So, if you are looking for real choice when it comes to your consumable products such as fondant icing, then The Vanilla Valley can offer the full selection from the likes of Renshaw, Massa Tacino and The Sugar Paste. Getting competitive prices on all of your everyday items remains one of our number one goals. It is important that our customers can get items such as cake boards and white cake boxes for the right price and we endeavour to seek out the best deals so we can bring them to you directly through our website or retail store in Nantgarw, Cardiff.


Shop Opening Times






Retail Store

At our HQ, we are proud to have a cake decorating supplies shop that is open to the public and is ever popular with local, and occasionally even distant, cake decorators and hobbyists. Based in Nantgarw in Cardiff, we are easily accessible from central Cardiff, Caerphilly, Pontypridd, and the surrounding areas. We're also easy to find from further afield too; we're just off the A470 at the Treforest Ind. Estate / Caerphilly, just one junction north of the M4 junction 32 at Coryton.

Our store is often described as an Aladdin's cave of cake decorating! Our shop showcases our expansive range and is filled with all the latest products and consumables, providing a real one-stop destination. Alongside a fantastic range of products we are also able to provide the local area with some really useful industry services. Want to hire cake tins or acrylic cupcake stands, for one-off orders or events? Pop in to chat with our team to make your planning party or wedding cakes really simple.


Food Colours at The Vanilla Valley Flavourings at The Vanilla Valley Cake Decorating Tools at The Vanilla Valley


VV's Own Brand Products

The Vanilla Valley have been involved with manufacturing a large range of products from the beginning. Starting with a small selection of acrylic cupcake stands, we now offer many different styles and colours to suit any party or occasion. Our expertise in cutting acrylic has led us to create a fantastic range of cake toppers, our VV Collection, and also the ever popular ganaching plates. We continue to work on different designs and ideas to manufacture and remain inspired by the ever changing trends in the world of cake decorating. We also offer design services and bespoke manufacturing projects, so feel free to contact us with your ideas today.