Warehouse Account

Are you a regular baker? Do you have a cake making business, whatever the size? Would you benefit from our loyalty account scheme?

Our loyalty accounts offer:

  • Cheaper Prices on Thousands of Products
  • No Expiring Rewards
  • Access to Exclusive Offers
  • No Set Up Fee
  • Low Minimum Spends


How Does it Work?

When you sign up you'll be given one of our Tier 1 accounts:


6 MONTH SPEND = £100


  • First Level of Discounts
  • All Website Prices Reduced
  • Low Annual Spend Required
  • No Minimum Order Value
  • Access to Exclusive Offers


If you're spending £300 or more in a 6 month period, we'll upgrade to one of our Tier 2 accounts:


6 MONTH SPEND = £300


  • Increased Level of Discounts
  • Trade Level Prices
  • Achievable Annual Spend
  • No Minimum Order Value
  • Access to Exclusive Offers


How do I get One?

Anyone can apply for our accounts. They are open to hobby bakers, large scale cake making businesses and everyone in between. You do not need to provide trade references or any business information to join our loyalty accounts. They exist purely so that we can provide our loyal shoppers with the chance to save a few pennies. Simply follow the steps below and you will be saving money on your cake decorating equipment and supplies in no time!

  • Fill out the simple form below and click SUBMIT
  • You will receive an automated email asking you to confirm your email address. Please respond to this
  • Leave it with us and within 48 working hours you will be sent your login details
  • Come back to the website, click SIGN IN at the top of the page and start shopping



1: In order to maintain any level of account, there must be a minimum amount of spending activity over a 6 month period (£100 - Loyalty, £300 - Warehouse). Spending is calculated by including every transaction made within the allotted time period. Accounts are reviewed every May and November.

2: Failure to hit spend targets will result in accounts being downgraded to a standard retail level account. If you have been downgraded you will not be eligible to be upgraded again within the following 12 month period. 

3: Standard accounts will not be considered or upgraded during reviews, regardless of the amount spent.

4: Warehouse Level accounts are achieved after an active 6 month period on Loyalty Account Level in which a £300+ spend was exceeded.

5: Account users must ensure that they are logged into the website or have notified shop staff prior to the transaction being started. Orders placed on standard retail prices cannot be adjusted to account prices after the sale has been completed.

6: The Vanilla Valley reserves the right to alter prices on accounts or remove accounts completely without any prior notice.