Icing Whitener

Introducing Icing Whiteners – the secret to achieving perfectly white, vibrant icing, frosting, and buttercream!


If you’ve ever struggled with a yellowish tint in your buttercream or fondant, whiteners can help you achieve the professional, flawless finish your cake designs deserve. Icing whiteners, also known as buttercream whiteners, are designed to neutralize the natural yellow tones in butter, shortening, and sugar, resulting in a clean, bright white colour that serves as the perfect base for vibrant colours or classic white cakes. They’re especially useful when working with buttercream, where butter’s natural tint can be tricky to overcome. Whether you're creating wedding cakes or fun birthday treats, achieving a crisp, white base is key to getting the colours of your fondant, icing, and decorations just right.

According to expert cake decorators, the best way to add an icing whitener is to first prepare your buttercream, icing, or frosting and then gradually add small amounts of whitener until the desired colour is achieved. Products from brands like Ingenious Edibles, Squires Kitchen, and Sugarflair are all highly rated for their effectiveness. These whiteners are usually concentrated, so a little goes a long way. Simply mix in the whitener with a spatula or mixer and watch as the yellow hue disappears! Ingenious Edibles’ icing whitener is known for its versatility, working equally well with buttercream, fondant, and royal icing. Squires Kitchen offers a professional-grade product that’s ideal for large-scale cake projects, while Sugarflair’s whitener is particularly popular for its pure, bright finish without altering the taste or texture of your buttercream. Other popular brands include Fractal and Rainbow Dust.

When shopping for an icing whitener, be sure to choose one that’s right for your specific decorating needs. Whether you need a buttercream whitener for smooth, creamy frostings or a versatile product for all kinds of icings, these brands have you covered. For cake decorators aiming for perfection, an icing whitener is an essential tool in your decorating kit!

Icing Whitener